Chapter one of our SS25 collection. Inspired by the effortless style of the 1960s South of France, it's a collection filled with vibrant stripes, nostalgic hues, and pieces made for warm weather.

Shot in Rayol-Canadel-sur-Mer, France, our campaign features the sun-drenched, lazy days and beachside afternoons, with clothing that’s as effortless as your summer state of mind.